Amazon has launched two new low-priced Fire tablets, which will integrate its Alexa personal assistant.
The devices will come with either a 7 inch or 8 inch display. The Fire 7 boasts an in-plane switching (IPS) display in a package that is thinner and lighter than the company’s current 7 inch tablet computers. It also packs an extra hour of battery life, according to Amazon.
There’s also a new Fire HD 8 tablet, which packs an 8 inch high definition (HD) display, a quad-core processor, up to 12 hours of battery life and 16GB of storage, expandable up to support for up to 256GB.
These specs aren’t necessarily Earth-shattering, but the two tablets also come with Alexa built-in.
Unlike the Echo, Amazon’s tablets cannot be woken up by saying “Alexa”, and must instead be activated by holding down the tablet’s physical home button, in the same way that Siri or Google Assistant are activated on smartphones and tablets.
Amazon couldn’t be more pleased with itself. Kevin Keith, general manager of Fire tablets at Amazon, said: “We think customers should expect more from their tablet – better hardware, more features, access to tons of great content – but shouldn’t have to pay a premium for it.
Children’s editions of the Fire 7 and Fire HD 8, which cost £99.99 and £129.99, come with a two-year warranty, a year of free downloads of kids’ movies, games, apps and books, and a protective case.